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Mar 3, 2025

Mercury

Builtformars

Canva

UX

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Why do you want to cancel?

Why do you want to cancel?

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When cancelling your premium Canva subscription, Canva utilizes a variety of techniques to try to stop you. For one, it introduces friction through the multiple cancellation screens and steps. Aside from the side-by-side image comparison that subtly reinforces Canva Pro’s value, it also provides targeted solutions based on your cancellation reason—whether it’s cost, lack of use, or technical issues. By offering alternatives like case studies for inspiration or direct support for troubleshooting, Canva taps into loss aversion, reminding users of what they’ll be giving up and making cancellation feel like a bigger decision.

Categories

Design

Key UI components/flows

Subscription cancellation

Design psychology used

Loss aversion

Friction

Added

Mar 3, 2025

Mercury

Builtformars

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Zeigarnik effect

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Content card

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