Brave
UX
New tabs in Brave show statistics on how many trackers & ads Brave has blocked, as well as how much bandwidth & time it has saved you. Not only does it act as a continual reminder of Brave's effectiveness, it also creates an Aha! moment early on wherein you concretely see how Brave has benefitted you (e.g., "oh—it's already saved me two minutes"). It also leverages investment loops as seeing these growing stats reinforces the idea that you've invested time and effort into Brave, making you more likely to continue using it.
Categories
Tech
Key UI components/flows
Statistics
Design psychology used
Aha! moment
Endowment effect
More features
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